We've analysed your website to see how well it's working to bring you roofing jobs. This report shows what's helping you get calls and quote requests — and what's quietly losing you customers to competitors.
What's working well
Your business credentials are clear
You've got the trust signals that matter: 35 years experience, licensed, public liability insurance, and workmanship warranty. These are exactly what homeowners look for when choosing a roofer.
Your brand and contact details are visible
Your logo and phone number show up immediately when someone lands on your site. Your green brand colour is distinctive and can work beautifully in a stronger design.
Your email setup is professional
Your domain is properly configured for business email, which means future marketing emails won't get stuck in spam folders.
What's holding you back
These issues are costing you calls and quote requests right now. Most local roofing searches happen on mobile phones — and your site makes it harder than it should be for those people to contact you.
Mobile visitors can't call you with one tap
Your phone number shows as grey text instead of a clear button. When someone on a mobile wants to call you, they have to copy the number, open their phone app, paste it in, then dial. Most people just hit back and call the next roofer whose number is a single tap.
You have no Google reviews
You're rated 5 stars, but with zero reviews. Local searchers scroll past businesses with no reviews because there's no proof anyone else has used you. Even five genuine reviews would put you ahead of where you are now.
Your desktop homepage looks unfinished
When someone opens your site on a computer, the top half of the screen is mostly blank white space. It looks like the page hasn't loaded properly, so people leave within seconds. Your quote form is cut off at the bottom of the screen where most visitors won't scroll.
Mobile visitors can't find your menu
There's no visible menu button on mobile. If someone wants to check what specific roofing services you offer — repairs, replacements, guttering — they can't find the links. Confused visitors don't convert.
No proof of your work is visible straight away
The first screen has no photos of completed roofs, no customer quotes, no badges. Roofing is expensive and homeowners are cautious. Without immediate proof, they're more likely to choose a competitor whose quality is obvious from the first glance.
Your quote form asks for too much
Eight fields is a lot. Every extra field you ask for reduces the number of people who'll finish filling it in. For roofing quotes, name, phone, and a brief description is enough to start a conversation.
What changes when we fix this
A properly built site doesn't just look better — it brings you more jobs. Here's what you can expect:
- More phone calls from mobile. Over 70% of local roofing searches happen on phones. A tap-to-call button in the right spot can double your call rate.
- Higher Google ranking. Google favours sites with reviews, fast load times, and mobile-friendly layouts. Fixing these fundamentals moves you up the search results.
- More quote requests. A visible, simple form above the fold — with just the essential fields — converts far better than what you have now.
- Better first impression. Real project photos, customer reviews, and clear service offerings build trust immediately. People stay longer and contact you more often.
- You stop losing customers to preventable mistakes. Right now your site is quietly turning away people who would have hired you if the experience had been clearer.
Bottom line: Your credentials and experience are strong. But your website isn't showing them off properly, especially on mobile. That's fixable — and the return comes in more calls, more quotes, and more jobs.
Next step
If you'd like to talk through these findings and see what a better site would look like for Pro Roofing Brisbane, we can walk you through it in 30 minutes — no pressure, no obligation.
We'll show you examples, answer your questions, and give you a clear picture of what's possible.